To work towards all round empowerment of poor women entrepreneurs, involved in Livelihood activities in rural as well urban areas by providing them with financial assistance, training for skill up gradations and by helping them to attain social security and economic freedom and in the process reaching out to 3 Lacks poor households by the year 2020.
To reduce economic and social poverty significantly, by creating employment, through providing cost effective, sustainable financial and other development services.
JJKK mission is to promote a large number of sustainable livelihoods including for the ruler and the urban poor women, through provision of financial services and technical assistance in anintegrated manner.
Our purpose is to eradicate poverty. We do that by providing financial services to the poor and by using our channel to provide assets and services that the poor need.